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IAAPA’s Euro Attractions Show: A “New Adventure” in Berlin


Karen Staley Vice President IAAPA EuropeBy Karen Staley, Vice President IAAPA Europe

Related: IAAPA’s Euro Attractions Show (EAS) 2012 Opens Fifth Hall to Accommodate Record Exhibit Sales/ IAAPA’s Record Breaking Euro Attractions Show

Working with the European M&S Sub-Committee and the European Advisory Committee on selecting a host city is always a lengthy process taking various factors into consideration: size of exhibit halls, costs to rent the halls (exhibit halls in Europe can be very expensive), location of city and building, availability of hotels, size of the industry in the country, just to name a few. During the whole process, our only goal is to offer suppliers AND attendees the best platform possible to meet each other. It’s the attraction’s industry show, it’s the event for all those who work in any and all types of attractions, and IAAPA is their association. Through various discussions with members and an in depth analysis oBerlin Brandenburg Gatef attendee and supplier needs it became apparent to IAAPA that we needed to bring EAS back to Germany, after EAS 2008 in Munich.

Despite being only 8 years old, EAS has grown into a solid show with very positive international reputation. We believe the hard work of all the IAAPA staff, the support of a strong global association and the commitment of the exhibitors and attendees have influenced the EAS reputation of being a high quality event. 

Moving from a great event in London to Berlin has been the right decision. EAS 2012 in Berlin is attracting many specialized companies from the home country. Never before EAS has had so many confirmed exhibitors on the exhibit floor so early in the booking process with currently 330 companies on the exhibit floor. With still so many incoming requests, EAS has opened a fifth hall to accommodate the increEuro Attractions Show 2012 Berlinasing demand and we expect more than 350 exhibiting companies to be present in Berlin.

We are convinced that we have once again with the IAAPA European Education Committee compiled a very relevant and interesting conference programme complimenting the trade show floor. EAS will begin with a complete new opening ceremony, offers an improved opening reception on the evening of October 9, and will host a leadership breakfast with IAAPA Chairman of the Board and Europa-Park Managing Partner Roland Mack and PortAventura CEO Fernando Aldecoa. Furthermore attendees will have access to more than 20 hours of seminar programme, two tours to unique attractions around Berlin ( Babelsberg Film Park and Tropical Island Indoor Waterpark), and the second edition of the EAS Post Tour to visit Heide-Park, Hansa-Park, and Hamburg with Hagenbecks Zoo!

We are thrilled to be in Berlin. And excited to welcome you all to EAS 2012!

Please visit the website for further information on the programme, exhibitors, travel and hotel details, and registration. If you register throughout the month of August, you get a ticket to attend the Opening Reception for free!


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