accesso technology enhances eCommerce and ticket sales for Wet ‘n’ Wild
accesso® Technology Group plc (accesso), the premier technology solutions provider to the global attractions and leisure industry, has announced an agreement with Premier Parks to provide online ticketing and eCommerce support for Wet ‘n’ Wild Phoenix and Hawaii waterparks.
Premier Parks, who operate theme and water parks throughout the United States, already utilise the accesso Passport ticketing suite’s eCommerce solution at nine other venues. Both Wet ‘n’ Wild Phoenix and Wet ‘n’ Wild Hawaii are newly acquired, having been purchased in November by CNL Lifestyle Properties, and will be operated by Premier when the acquisition completes.
In 2013, accesso also signed a five year agreement with Wet ’n’ Wild Phoenix to install the accesso LoQueue Qband solution.
Hugh Eichelberger, COO for Premier Attractions Management, said, “accesso has a proven track record with Premier Attractions and has delivered outstanding results at all the other parks we operate. Both of these Wet ‘n’ Wild properties require an online and mobile ticketing solution that offers a top notch guest experience while driving exceptional sales performance and accesso Passport offers that track record and reliability.”
Both parks will be able to use accesso’s Passport ticketing suite’s eCommerce solution to offer a comprehensive online shopping experience to guests, including advance sales of admission tickets, parking, meal vouchers, tours, merchandise, birthday parties and more. In addition Passport delivers increased guest conversion and commitment pre-arrival by integrating within the venue’s current website and keeping guests engaged throughout their browsing process.
Tom Burnet, Chief Executive of accesso said, “I am delighted to be announcing this agreement with Premier Parks today. We know partners like Premier rely on a technology platform that can process huge guest demand while also being responsive enough to adapt to rapid changes and ongoing updates. Not only does accesso Passport make it even easier for guests to buy tickets, it also enables operators to drive greater revenue with increased opportunities to up-sell and cross-sell. It is a testament to the quality of our solutions that Premier have once again chosen accesso to provide our industry leading eCommerce platform to yet more parks under their operation.”