Katapult, the international guest experience design agency, has created a free-to-download resource that explores the latest tourism and leisure insights from the United Kingdom and Ireland.
The unique Time to Grow document provides a valuable snapshot of the industry, helping operators and managers to make insight-driven decisions which will assist them in improving and expanding their visitor attractions.
Industry expertise
As a worldwide designer of themed attractions, Katapult helps its clients generate more income, increase the fan base and bring attractions’ visions to life. The company’s work can be found at over 80 attractions, across 18 different countries, and is enjoyed by approximately 50 million guests every year.
Katapult has worked with a broad range of theme park and attraction clients in the British Isles such as Drayton Manor Resort, Merlin Entertainments, Roarr! Dinosaur Adventure, The National Trust, Tayto Park, Twycross Zoo and The Wildlife Trusts.
The firm says that whilst the cost of living crisis is beginning to hit consumers’ pockets, the appetite for new experiences continues to increase as a result of the pandemic. Katapult also says that the UK leisure market is primed for a wave of both consumer demand and investment.
Analysis and trends
The exclusive report is designed for the breadth of the sector including operators of amusement parks, farm parks, family entertainment centres, museums and heritage/cultural attractions. Katapult examines key changes in the local market and competition, the consumer trends driving new behaviours, as well as industry opportunities and threats. The report also includes a useful analysis of the global leisure industry.
Insights Analyst Lead at Katapult, Robbie Jones, says: “The global leisure industry is operating within a confusing scenario where guest demand is growing, but personal income is running low due to the cost of living. Operators making future decisions on improving or expanding their attractions is, of course, going to be difficult to make.
“This report lays out the facts and forecasts from the industry and hopefully provides visitor attractions with the insights to make clear, long-term decisions on future growth.”
The Time to Grow report can be downloaded for free from the company’s website.
Katapult recently lent its expertise to Down To Earth Derby, an urban sustainability initiative in collaboration with The Eden Project
