Sports Simulator, a provider of advanced leisure simulators, is celebrating the success of recent interactive marketing activity at a recreational landmark in Paris, France.
Taking place at the capital’s Stade de France, the 80,000-capacity stadium played host to a ticketed event where attendees could try their hand at rugby-themed activities.
This strategic collaboration between event organisers and brands is just the latest example of the potential for product promotion delivered by Sports Simulator. Stadium events supply marketers with a targeted audience and the potential to provide fans with more ways to engage with both their teams and sponsors, while also serving as a funnel for brands to collect leads, build followers, and create income.
“Innovative marketing strategies are a key part of customer engagement to catch attention and evoke emotion. Rewarding fans with highly visible interactive sponsorship exposure and direct experiences within a sports venue or event drive visibility and awareness for your sponsors’ brand while elevating the live sports experience.”
Delivering immersive experiences
Mixing sports simulators into a live sports setting is a proven method to engage sports enthusiasts. By appealing to sports fans’ emotions, visually appealing graphics, when accompanied by a sponsor’s brand and messaging, generate a significant response according to the firm.
Sports simulators can be used to create immersive experiences for guests in hospitality areas, fan zones, and activations, working as part of a wider marketing plan because of the small details that fully engage participants.
“When launching a new product or driving an awareness campaign, brands need to seek multiple marketing channels to engage customers, catch their attention, evoke emotion, and gain as much attention and sales as possible,” says a company representative. “Stadium sponsorship offers one such opportunity to capture a new, highly appealing target audience.”
Range of sports
Each Sports Simulator is capable of hosting a variety of sports, with football, soccer, rugby, tennis, baseball, and cricket being popular options among the sixty sports accessible today. The simulator is customisable and can be modified to suit any experience, with over 3,500 locations and over 1,500 challenges generated within the software, transporting players to venues around the world.
In-play sponsorship options include video walls, stadium banners, pitch advertising, and product placement, making the simulator a fantastic alternative for customer interaction. Permanent installations for fan hubs and engagement zones, as well as customised simulators for hiring for specific events and road shows, are also available.
Sports Simulator products have also been increasingly used in retail environments, drawing patrons into shopping centres and malls as part of strategies to draw shoppers away from the appeals of online shopping.
