Sports Simulator, a provider of advanced leisure simulators, is helping retail owners to evolve and offer something new, as the sector continues to struggle in the wake of the pandemic. In 2020 and 2021, over 17,000 chain store locations closed annually, which is an average of 47 stores per week. This statistic shows how it is vital for retail operators to do something new, in order to entice visitors back and reverse the trend.
Even before COVID-19, the sector was in crisis, as it struggled to compete with the convenience and cheaper prices offered by online shopping. The shopping centres, retail parks and high streets that have continued to attract customers have changed their model, in order to become destination locations that provide a variety of different entertainment offers, such as FECs, sports entertainment, gyms, bars and restaurants.
Retail must evolve
Adding this mix of options helps shopping centres and retail parks to increase footfall, which in turn benefits all the properties within that destination. As a result, many landlords are now offering lower rents to entertainment providers, to entice them in.
Popular entertainment offerings in retail destinations include attractions such as arcades, billiards, bowling, digital darts, escape rooms, gamebox, karting, laser tag, mini-golf, shuffleboard, soft play, sports simulators and trampolines.
These entertainment venues must ensure that they are continually evolving, so that their visitors are inspired, energised and entertained, and more likely to come back again and again. Sports Simulator meets this need, offering 60+ Sports, 1,500+ Sports Challenges and 3,000+ Sporting Venues.
Last month, Sports Simulator announced that it has brought its 3D Sports Simulator to a new venue in Beaverton, Michigan, allowing visitors to play over 60 popular sports in a purpose-built building, for year-round fun. The venue is ideal for events and parties, and with more than 1,500 game challenges available, each group can enjoy a completely unique and fresh experience.
