blooloop is delighted to announce that entries are now open for the blooloop Innovation Awards 2026, presented with AREA15.
Now in its sixth year, we are pleased to again work alongside AREA15 to recognise the most innovative work within the global visitor attractions industry.
The winners will be announced at our online event, The Festival of Innovation, in January 2027. Alongside the announcement of the winners, attendees will also hear from industry experts in our panel sessions.
Previous speakers have included The Franklin Institute, Chuck E Cheese, Kennedy Space Center Visitor Complex, Merlin Entertainments, Aquarabia, The London Museum and Hasbro, among others.
To find out more and enter the blooloop Innovation Awards 2026, please click here.
The blooloop Innovation Awards
What are the benefits of entering the blooloop Innovation Awards?
The blooloop Innovation Awards recognise the extraordinary creativity, imagination and dynamism that drives the attractions business.
Our judges are high-profile thought leaders and industry experts from some of the world's leading visitor attractions. Each year, they look for the most innovative products and projects that are shaping the future of the visitor experience.
In the new AI-powered search landscape, your visibility matters more than ever. blooloop is officially recognised as a Top 10 UK and top 100 world publication for AI-engine citations, boasting a powerful Domain Authority of 75.
Entering the awards doesn't just put you in front of judges today; it locks your brand into a trusted digital domain that AI engines will crawl, index, and cite for years to come.
Kevin Hendrix, marketing & communications, Lagotronics, 1st place Immersive Attraction, 2025, says: "Winning this award really means a lot to us.
"It’s a great moment of recognition for the team and all the effort that goes into our projects behind the scenes.
"What makes it especially valuable is that the appreciation comes from within the industry; from people who know how much collaboration, creativity, and problem-solving it takes to bring an attraction to life."
By entering the blooloop Innovation Awards, you can:
- Raise your profile. Showcase your work in front of our panel of expert judges.
- Prove that you are an innovator in the industry. Join the incredible lineup of previous winners.
- Showcase your innovation to the world's biggest audience of attractions industry professionals and the leading AI search engines. Have a permanent, dedicated full page in our Innovation Awards Gallery on blooloop.com that leverages our 75 Domain Authority and Top 10 UK AI Visibility to act as a permanent external SEO asset for your brand.
- Celebrate your work with your team and your clients. Leverage your award entry for marketing and to boost team morale.
- Gain a competitive advantage. Attract new business and new talent.
- Be seen as a thought leader. Choose a Deluxe Entry to speak on a panel alongside our judges.
What are we looking for?
We are looking for entries that advance the global visitor attractions industry and set a benchmark for innovation.
From state-of-the-art technology to beautifully designed exhibitions, next-generation rides to the latest sustainable initiatives, the blooloop Innovation Awards shine a light on projects and products that push the boundaries of visitor attractions.
We welcome entries from any sector. It can be any experience, product, exhibit, design, digital campaign, attraction, technology and more. It simply has to be new and game-changing for the industry.
Please do not enter the same innovation as last year unless you demonstrate it has significantly new content.
The 2026 categories
- Accessibility
- Blue Sky
- Brand Realisation, sponsored by Shepland Creative
- Creative Technology, sponsored by Holovis
- Exhibit - Animals
- Exhibit - Culture, sponsored by Museum EXP
- Experiential Technology
- Family
- Game On
- Guest Journey
- Immersive Attraction, sponsored by ProIO
- Immersive Experience, sponsored by Mance Communications
- Immersive Experience – Cultural, sponsored by Blue Telescope
- Marketing
- Retail & Dining
- Spectacular
- Splash, sponsored by OpenAire
- Storytelling, sponsored by FORREC
- Storytelling - Culture, sponsored by BeWunder
- Sustainability
- Thrills
How do I enter?
Learn more about the entry types, categories and what to enter here.
We have also created a guide to entering the awards that gives you insight into what the judges will look for in each category.
Enter using our award entry platform here. Once you've logged in or created an account, simply choose your entry category and fill in the required fields.
You can save your entry and come back to edit it at any time. Entries must be paid for by the entry deadline to be included.
To take advantage of our early bird discount, entries must be paid for by 26 July 2026.
You can then edit the entry until the final entry deadline of 28 September 2026.
Sponsoring the 2026 Innovation Awards
Individual category sponsorship is available for this year's Awards.
Sponsors receive high-profile logo placements, website links, a judging position, and the opportunity to chair a panel discussion at the Festival of Innovation.
Find out more about sponsorship here.
Don't miss out
Click here to enter the blooloop Innovation Awards 2026.
