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Mad Systems celebrates patented status for Alice technology

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Patent lays the foundation for further innovation across all types of AV systems

Mad Systems Inc., the award-winning audiovisual and interactive system designer and integrator, has announced that its Alice® system has been awarded patented status.

US Patent No. 12,032,624 has been published for Systems And Methods for Generating Targeted Media Content, also known as Alice. This represents a major landmark in the development of the technology, which uses a virtual docent to enhance personalised media delivery experiences in visitor centres, museums, and other exhibit-based attractions. Visitors select their preferences once upon entering, and the system now provides a personalised experience from there on.

The award-winning exhibit technology company can now develop and integrate AV systems ranging from traditional approaches to the most innovative ones.

Continuing evolution

Mad Systems Alice museum technology

Mad Systems’ innovative technology is revolutionising personalised visitor experiences. Alice’s latest features allow for multilingual narration and seamless integration with existing audio. This capacity now supports over 100 languages in both male and female voices, offering visitors a more tailored and engaging experience.

Alice provides unique, interactive experiences based on user preferences and behaviours. The system’s responses range from standardised information to personalised content and help with navigation. Alice is backed by the QuickSilver® system, which provides individualised experiences through the most adaptable AV solution.

The system’s multilingual capabilities, speech options, and delivery style pave the way for a more engaging visitor experience. This breakthrough allows venues to offer unique experiences for their visitors. Mad Systems’ advanced approach places the firm at the cutting edge of the industry, as it challenges the limits of audiovisual and interactive technologies.

Mad Systems recently completed the Your Baby’s Amazing Brain exhibit, which showcases the firm’s commitment to combining technology with educational content in engaging ways. The exhibit focuses on the brain development of infants and toddlers and was developed for the Museum of Teaching and Learning (MOTAL) in Fullerton, California. It is shown in a donated 50-foot moving van which travels around Southern California and beyond.

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Rebecca Hardy blooloop

Rebecca Hardy

Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.

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