Michael Clifford serves as the director of special projects for GLMV Architecture’s zoos and aquariums division, a leader in zoological conservation initiatives. He is also the strategy director for Reverse the Red, a global movement to unite governments, partners and experts to ensure the survival of wild species and ecosystems. In this role, Clifford is also a global advocate for innovation and conservation impact for GLMV projects.
Reverse the Red brings together a coalition of leading scientists, advocates and partners committed to using a data-driven and science-based approach to species conservation. The initiative provides the tools and expertise to empower governments, partners and communities to set and reach biodiversity conservation targets.
Clifford’s expertise and passion for zoos and aquariums have been key factors in the growth and success of the GLMV division. “Zoos and aquariums play an essential role in a coordinated global effort to reverse species decline. I’m deeply honored and very excited to be in a position to foster impact-driven strategic action for all types of organizations,” Clifford said. “My time with GLMV Zoos has been amazing, and I’m so thankful that I’ll be able to continue supporting the division as we support our zoological partners in the amazing work they do to ensure a thriving world for all living things.”
“Mike might have single-handedly influenced hundreds of zoo and aquarium leaders to think differently from the status quo and to push the boundaries, capacities, and impacts we face as conservation professionals,” said one person who nominated him.
“He has also been responsible for strategic consulting that has resulted in many zoos going through a thoughtful master planning process, often resulting in award-winning habitats known for innovative animal welfare and guest-oriented experiences.”