Asif Parkar

Asif Parkar has dedicated more than twenty years to the global themed entertainment industry, contributing to some of its most renowned destinations.

As a senior executive at Cumming Group, he has been involved in projects for Disney, Universal Studios, and Knott’s Berry Farm, utilising his cost management skills to play a key role in the success of top-tier attractions.

Throughout his career, Parkar has made significant contributions to projects spanning various continents and creative domains. His expertise in construction economics, thorough grasp of themed design needs, and talent for blending creativity with commercial discipline have gained him the trust and respect of clients and partners worldwide.

From conceptual design stages to opening day, he consistently provides steady leadership, navigating complex projects with calmness and ensuring that ambitious visions remain aligned with financial realities.

His influence extends beyond just project delivery. Parkar serves as a mentor, collaborator, and leader who clarifies chaos and guides creativity with strategic insight. Amid industry challenges like inflation, technological shifts, and risk, his perspective is more crucial than ever.

Cost consultants often go unrecognised. They operate behind the scenes, silently guaranteeing that impressive themed experiences are possible. This discipline forms the backbone of what the public ultimately sees, yet it is frequently overlooked.

One nominator said: "Asif's knowledge of the industry is extensive, and his steady hand on the cost management creates the best value for both the operator and its stakeholders, and works closely with the creative partners to allow for the best guest experiences within budget."