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Ben Thompson

Ben Thompson spent 18 years in corporate marketing, sales and strategy for Mars, Walt Disney and most recently Merlin, where he was Global Marketing Director. Today Ben runs 9 Degrees West, a strategic consultancy specialising in brand and marketing strategy for theme parks, visitor attractions and brand homes.

COVID-19 and the enduring strength of the attractions industry

This may be a crisis, but the attractions industry is resilient. We explore how visitor attractions...

IAAPA Leadership Summit 2020 explores a guest-led transformation in the experience economy

The annual IAAPA Leadership Summit took place from 11 - 13 March 2020 in Los Angeles, California....