Craig Laurie, chief creative officer at RWS Global, leads a team of top creatives, designers, and casting directors delivering global experiences. He is skilled at developing talent, aligning visions, and fostering collaboration to realise bold ideas. With diverse artistic roots, he approaches projects with visionary leadership, cultural sensitivity, and storytelling tailored to each destination.

Laurie’s impact at RWS Global lies in uniting teams around a shared creative vision, ensuring each project connects with its audience, whether at a resort, on a luxury vessel, onstage, or in a custom venue. Under his leadership, the team constantly seeks new ways to “Raise the Experience” for live moments worldwide.

Since joining RWS Global, Laurie has led creative development for award-winning productions and immersive experiences, including chamber music, opening ceremonies for major sports, and stage productions. He focuses on meeting client needs and exceeding guest expectations. Laurie also manages creative activations for brands like Warner Bros., Lionsgate, Netflix, Mattel, Lincoln Center, Rolling Stone, and Feinstein's/54 Below.