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Lalla Merlin

Lalla studied English at St. Hugh’s College, Oxford University. A writer and film-maker, she lives in rural Devon with husband, children, and an assortment of badly-behaved animals, including an enormous wolf.

Joe Pine and the evolution of The Experience Economy

In 1999, Joe Pine and Jim Gilmore brought out a seminal book on experience innovation. The...

Oh it’s such a Perfect Day at CocoCay: How Royal Caribbean is offering a new kind of attraction

Cruise line brand Royal Caribbean International has opened a $250 million private island in the...

The Tech Interactive’s Tim Ritchie on science, technology and the importance of collective responsibility

The Tech Interactive is on a mission ‘to inspire the innovator in everyone.’ The...

Auckland Zoo’s Kevin Buley on conservation, community & making genuine connections

Auckland Zoo is undergoing a $60 million redevelopment project. The immersive South East Asia...

Inside Gringotts Wizarding Bank: bringing the magic of Harry Potter to life

Earlier this year, Warner Bros. Studio Tour London – The Making of Harry Potter unveiled the...

We Are Interact and the Room on the Broom – Animated Movie Experience: transforming the post-attraction photo experience

Chessington World of Adventures Resort has once again brought to life a much-loved book by author...

EXTREME: bringing adventure sports to projects around the globe

EXTREME is a unique company that has grown from humble roots in the DIY counterculture of surfing,...

The Big Bounce America: fun for all at the world’s biggest inflatable theme park

Travelling amusement park, The Big Bounce America is now in its third year. In March, it returned to...

Imagine’s Tom Zaller on dinosaurs, (real) bodies and the art of the travelling exhibition

Imagine Exhibitions has been creating, producing, marketing and operating acclaimed travelling...

Pacific Visions at California’s Aquarium of the Pacific: an immersive and educational new experience

California’s Aquarium of the Pacific recently opened its Pacific Visions wing. With a focus on the...
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