Lalla Merlin
Lalla studied English at St. Hugh’s College, Oxford University. A writer and film-maker, she lives in rural Devon with husband, children, and an assortment of badly-behaved animals, including an enormous wolf.
Joe Pine and the evolution of The Experience Economy
23rd October 2019
In 1999, Joe Pine and Jim Gilmore brought out a seminal book on experience innovation. The...
Oh it’s such a Perfect Day at CocoCay: How Royal Caribbean is offering a new kind of attraction
21st October 2019
Cruise line brand Royal Caribbean International has opened a $250 million private island in the...
The Tech Interactive’s Tim Ritchie on science, technology and the importance of collective responsibility
17th October 2019
The Tech Interactive is on a mission ‘to inspire the innovator in everyone.’ The...
Auckland Zoo’s Kevin Buley on conservation, community & making genuine connections
14th October 2019
Auckland Zoo is undergoing a $60 million redevelopment project. The immersive South East Asia...
Inside Gringotts Wizarding Bank: bringing the magic of Harry Potter to life
7th October 2019
Earlier this year, Warner Bros. Studio Tour London – The Making of Harry Potter unveiled the...
We Are Interact and the Room on the Broom – Animated Movie Experience: transforming the post-attraction photo experience
3rd October 2019
Chessington World of Adventures Resort has once again brought to life a much-loved book by author...
EXTREME: bringing adventure sports to projects around the globe
2nd October 2019
EXTREME is a unique company that has grown from humble roots in the DIY counterculture of surfing,...
The Big Bounce America: fun for all at the world’s biggest inflatable theme park
23rd September 2019
Travelling amusement park, The Big Bounce America is now in its third year. In March, it returned to...
Imagine’s Tom Zaller on dinosaurs, (real) bodies and the art of the travelling exhibition
20th September 2019
Imagine Exhibitions has been creating, producing, marketing and operating acclaimed travelling...
Pacific Visions at California’s Aquarium of the Pacific: an immersive and educational new experience
19th September 2019
California’s Aquarium of the Pacific recently opened its Pacific Visions wing. With a focus on the...
Recent blog posts
The rise in adventure parks, active entertainment and outdoor...
There is a recent global trend for more active forms of entertainment, such as adventure parks, outdoor activities and adrenaline-pumping experiences.
In the first of three...
23rd October 2019
Waterpark industry converges on Orlando for 2019 WWA Symposium...
22nd October 2019
Attractions news 19.10.19: Universal Beijing | David Walliams |...
19th October 2019
Collaboration is key: Why architects and AV consultants need to...
17th October 2019
2019 ride closures: the hardest word is goodbye
16th October 2019
