Samantha Bussell
Samantha Bussell is head of paid media at AKA, where she leads the agency’s paid media practice across digital and traditional channels. Since joining AKA in 2023, she has grown and transformed the department, building an integrated team across performance marketing, paid search, paid social, programmatic, ad operations, and media investment. With more than a decade of experience, Bussell specialises in entertainment and live experiences, developing media strategies that balance brand building with measurable performance. Previously, she managed the media team at RPM for six years, working with Broadway productions including Hamilton, Moulin Rouge! The Musical, and The Phantom of the Opera. She began her media career at Carat on Mastercard and IPG/J3 on Johnson & Johnson brands.
Samantha Bussell
Samantha Bussell is head of paid media at AKA, where she leads the agency’s paid media practice across digital and traditional channels. Since joining AKA in 2023, she has grown and transformed the department, building an integrated team across performance marketing, paid search, paid social, programmatic, ad operations, and media investment. With more than a decade of experience, Bussell specialises in entertainment and live experiences, developing media strategies that balance brand building with measurable performance. Previously, she managed the media team at RPM for six years, working with Broadway productions including Hamilton, Moulin Rouge! The Musical, and The Phantom of the Opera. She began her media career at Carat on Mastercard and IPG/J3 on Johnson & Johnson brands.
Head of Paid Media
AKA
Samantha Bussell
Samantha Bussell is head of paid media at AKA, where she leads the agency’s paid media practice across digital and traditional channels. Since joining AKA in 2023, she has grown and transformed the department, building an integrated team across performance marketing, paid search, paid social, programmatic, ad operations, and media investment. With more than a decade of experience, Bussell specialises in entertainment and live experiences, developing media strategies that balance brand building with measurable performance. Previously, she managed the media team at RPM for six years, working with Broadway productions including Hamilton, Moulin Rouge! The Musical, and The Phantom of the Opera. She began her media career at Carat on Mastercard and IPG/J3 on Johnson & Johnson brands.
{'author_company': 'AKA', 'jobTitle': 'Head of Paid Media', 'linkedin_profile': 'linkedin.com/in/samanthacernutobussell', 'website_profile': 'https://aka.nyc/', 'community': None}
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