Blackpool's Pleasure Beach has extended its season for the second year in a row, driving attendance across the seaside resort.
The UK theme park's extended season was trialled in 2025 as part of a wider attempt to attract visitors to Blackpool all year round.
Like last year, the park will open Nickelodeon Land throughout February half term (14 February until 22 February).
CEO of Pleasure Beach Resort, Amanda Thompson OBE, said: "Last year was the first time in over 10 years that we opened for February half term and it exceeded our expectations.
"As a resort, it's important we come together and remind people that Blackpool really is open for business all year round.
"The Illuminations have only just been switched off and we’re already gearing up for what’s next, with February half term a key trading period for the town."
Driving attendance to Blackpool resort
Nickelodeon Land offers 12 themed rides, including Avatar Airbender, Krusty Krab Order Up, Dora’s World Voyage, and two wooden roller coasters.
Guests can also meet and take photos with characters from SpongeBob SquarePants, and Sky, Marshall and Chase from Paw Patrol.
"Families are always looking for cost-friendly activities at this time of year, and where better to make memories than here in Blackpool," Thompson added.
During February half term, guests can also ride Wallace & Gromit’s Thrill-O-Matic, which was updated last summer to include characters from 2024 film Wallace & Gromit: Vengeance Most Fowl.
Pleasure Beach will open in full from 7 March. In the spring, the park will open Aviktas, the biggest ride of its kind in the UK.
The new attraction is a Gyro Swing by Intamin, a creator of record-breaking amusement rides.
"This ride will be colossal, daunting, exhilarating and an incredible addition to the town," said Thompson earlier this year.
Images courtesy of Pleasure Beach Resort
