Bradley Caruk

Bradley Caruk's leadership is helping to transform the Middle East’s entertainment landscape. As creative director for Six Flags Qiddiya City, Saudi Arabia’s flagship entertainment megaproject, Bradley has not only shaped the park’s identity but redefined what immersive entertainment means in the region.

Six Flags Qiddiya represents more than just a theme park; it stands as a testament to ambition, innovation, and national pride, and his leadership has played a crucial role in bringing this vision to life.

From initial concept ideas to comprehensive master planning, he has integrated a rich understanding of regional culture, international entertainment trends, and modern design principles. Caruk specifically handled the visual concepts and storytelling for attractions, narratives, and area development.

As part of this project, he has been tasked with effortlessly blending Saudi heritage and storytelling with world-class thrill and entertainment experiences. He is introducing innovative ride concepts, themed environments, and guest engagement strategies tailored to Middle Eastern audiences.

He has also led partnerships with international design firms, ride manufacturers, and IP holders, ensuring Qiddiya meets global standards while maintaining local authenticity.

Caruk's influence reaches well beyond Six Flags Qiddiya. He is a thought leader whose insights help shape the future of entertainment, frequently invited to industry forums to share views on regional design trends, cultural storytelling, and innovations in guest experience.

He supports emerging talent in the region, nurturing a new generation of creative professionals enthusiastic about themed entertainment. On social media, he connects with an expanding audience of designers, fans, and industry experts by sharing behind-the-scenes glimpses, his design philosophy, and visionary insights.

He is currently the global director of creative, theming and design at AtkinsRéalis.