Brandon Helgeson is Director, Digital Experience & Product Development at Universal Parks & Resorts. He is currently based in Japan.
He has been with Universal for over 14 years. Having started his career as an usher at the Blue Man Theater, he has since been involved in Entrance Operations, then as a Business Analyst and finally to working in Digital Experience & Product Development, where he is now the Director. Brandon leads a group of product managers responsible for an eCommerce platform, a Guest Experience Management System (GEMS), the admission ticketing system and the Hotel Experience Integration & Central Reservation System (CRS).
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