AnyRoad, a leading Experience Relationship Management (ERM) platform, is hosting a webinar examining the most recent approaches, strategies, and innovations influencing activations and events. The session will consider the landscape both now and in the future.
Key Pillars of Modern Experiential Marketing: Authenticity, FOMO, and Personalization is taking place on Thursday, 21 March at 10 am PT / 1 pm ET. Registration is available here.
Creating unforgettable experiences
An increasing number of brands are realising the impact that memorable in-person events have on forging emotional bonds with customers. It is essential for brands to stay up to date on the newest tactics and technological advancements in order to create successful brand experiences, especially as they devote more funds to events and activations.
Jimmy Knowles, global head of experiential at Canva, Devin Cleary, head of global events at Vimeo, and Lauren Sommers, chief marketing officer at AnyRoad, will be taking part in the 45-minute online session.
The webinar will cover:
- How leading brands create authentic experiences which create an emotional connection and drive measurable impact.
- Innovative strategies to develop customised, shareable brand moments that inspire audiences.
- Immersive storytelling approaches for driving FOMO and engagement.
- How to use new technology, such as AI, to make unforgettable experiences.
Earlier this year, AnyRoad released a new ebook, The Overwhelmed Marketer’s Guide to Scaling Brand Experiences. This publication is designed for marketers who may be overwhelmed by the prospect of growing their brand. It offers step-by-step instructions for elevating the brand experience without getting pulled in many directions.
The Overwhelmed Marketer’s Guide to Scaling Brand Experiences joins AnyRoad’s catalogue of informative free guides. These include Must-Have Technology for Data-Driven Brand Activations, which examines how companies can achieve unprecedented outcomes from their brand activations by using the right technology, and The Big Book of Brand Activations, which explores how four leading brands use activations and AnyRoad to track customer interaction, analyse ROI, and analyse consumer feedback.
