AnyRoad, a leading Experience Relationship Management (ERM) platform, has announced details of its upcoming webinar, Strategies to Maximize the ROI of Your Events and Activation.
The session is taking place on Thursday 19 October at 10 am PT/ 1 pm ET, and will offer actionable insights for businesses that are working to prove the ROI and value of their events and activations.
By sharing the frameworks and strategies used by leading companies, AnyRoad will reveal ways to measure and clearly demonstrate the ROI of events and activations from event platforms.
Attendees will learn practical approaches which they will feel confident to action. Topics include ways to:
- Implement the most appropriate data captures for proving ROI.
- Set KPIs in line with your revenue and brand objectives.
- Convert platform analytics into quantitative value and ROI.
- Enhance your experiences to increase revenue, engagement, and loyalty.
To find out more and to register for this event please click here.
Growing suite of resources
AnyRoad recently hosted a webinar entitled Building a Global Community of Super Fans: How Heineken Drives Brand Power Growth. This event took place on 14 September and shared a tried and tested brand loyalty strategy with attendees. In this event, the AnyRoad team was joined by guest speaker Benjamin David, head of sales, marketing, and customer service at the Heineken Experience.
The firm also recently released a series of ebooks, including the Ultimate Guide to Brand Activations: Building Emotional Bonds, which offers everything that operators need to know about brand activations in one title, and 60 Must-Have Post-Event Feedback Questions, which helps organisations to understand the full impact of their events by asking the right survey questions.
Other titles include Strategies for Event Marketers: First-Party Data Playbook, designed to give organisations a comprehensive understanding of event marketing, and The Field Activation Budget Worksheet for Every Occasion.
