AnyRoad, a leading Experience Relationship Management (ERM) platform, has announced that the next episode of Polaris will feature Vince Kadlubek, founder & director of Meow Wolf. Kadlubek will join AnyRoad’s COO and co-founder, Daniel Yaffe, to discuss how Meow Wolf’s experience designers create engaging experiences that compel visitors to spend their time at the artainment venues.
Polaris is AnyRoad’s podcast series. Each episode features an expert speaker and allows listeners to hear from senior business executives, founders, and creatives within the industry, talking about how they build lasting relationships with their customers.
Empowering clients to build loyalty
AnyRoad enables brands to measure, scale and implement their offline and online experiences. By providing its clients with data intelligence sourced from experiences, it empowers companies to create brand loyalty, change consumer behaviour, and better understand their brand associations.
The company’s clients include household names like Budweiser, Honda, Michaels, and Tabasco. Its software integrates into CRM, loyalty, ERP, and POS systems, illustrating how these experiences build loyalty, increase brand perception, and increase revenue.
“Using AnyRoad data enables us to make smarter decisions on programming, better understand brand loyalty and influence purchase behavior,” says Glenn Cox, head of brewery experiences at Budweiser.
Thomas Hoehn, VP of digital marketing at Michaels says: “We’ve used AnyRoad to host over 20,000 classes a year and scale our Community Classroom. Using live consumer data from the classes has driven a 70% uplift in brand perception amongst participants.”
Emily Webster, sales and marketing at Hangar 1, adds: “We’re excited to have a new way to capture meaningful data on consumers who engage with our experiences and events. AnyRoad Live helps us deliver experiences that build brand awareness and seamlessly collect data for long-term CRM use.”
The live episode of Polaris with Vince Kadlubek takes place on 20 April at 11 am PST / 2 pm EST / 7 pm BST.
Last month, AnyRoad hosted Joe Pine, co-founder of Strategic Horizons LLP and author of The Experience Economy on the podcast.
