Following the highly successful first edition of the Brand Experience Center Conference, a new event bringing together brand experience professionals from around the world, organisers have announced that the next edition will take place in Dublin, Ireland, from 26 – 28 January 2026.
Famous for its lively brand culture and numerous iconic brand destinations, Dublin offers an ideal setting for the international gathering of brand experience professionals.
The conference will be held at the Guinness Storehouse, a venue known for its immersive storytelling and innovative visitor experiences. The networking dinner will take place at the iconic Gravity Bar, offering attendees panoramic views of the Dublin skyline and a unique setting to connect with industry peers.
A warm Irish welcome
Catherine Toolan, managing director of Guinness Storehouse, says: “We are thrilled to host the Brand Experience Center Conference at the Home of Guinness and welcome our international colleagues and brand home counterparts to experience everything Guinness Storehouse has to offer. We look forward to showcasing Dublin’s finest brand experiences and offering a warm Irish welcome or ‘Céad Míle Fáilte’ to everyone.”
The 2026 conference will be one day longer than the previous edition, featuring a new opening event on Monday evening at the historic Jameson Distillery on Bow Street. This offers attendees an exclusive opportunity to visit one of Dublin’s world-famous brand homes.
The initial details of the conference programme will be revealed after the summer, and ticket sales will start around the same time. This edition introduces dedicated sessions focused on B2C and B2B brand experience centres, providing tailored content for all industry segments.
The first Brand Experience Center Conference took place in Brussels, Belgium, in January 2025, welcoming brand centres, creatives and professionals from all corners of the industry.
