Following a highly successful debut in Brussels, the Brand Experience Center Conference is heading to Dublin for its next edition. Taking place 26 - 28 January 2026, this international gathering of brand experience professionals will be hosted at one of the world’s most iconic brand destinations: the Guinness Storehouse.
The Conference
Brand Experience Centers tell the story of a single brand or product in immersive, engaging, and memorable ways. The Brand Experience Center Conference 2026 is the only event dedicated to professionals working in and around these branded spaces.
The conference will be expanded to three days, with a new evening launch event on Monday 26 January at the historic Jameson Distillery Bow St., offering attendees an unforgettable start to the event.
The core conference programme will take place at the Guinness Storehouse on Tuesday and Wednesday, 27 - 28 January. Attendees can expect expert-led talks and panel discussions, with a full conference programme being announced closer to the event.
Evening Events
In addition to daytime content, the Brand Experience Center Conference 2026 will feature special evening events for connecting with colleagues:
- Opening Reception
Hosted at Jameson Distillery Bow St., this exclusive event will immerse guests in one of Dublin’s most iconic brand homes.
- Conference Dinner
Held at the Gravity Bar, located at the top of the Guinness Storehouse, offering panoramic views of the Dublin skyline.
Who Should Attend?
This event is open to anyone working with or in Brand Experience Centers. Whether you’re developing one, managing operations, creating content, or supporting them through design and technology. With new sessions tailored to both B2C and B2B centers, the 2026 conference offers relevant insights no matter your speciality.
Registration
Registration and further conference details will be announced soon.
