Fantawild has partnered with ON Kids & Family and ZAG to develop the animated brand Miraculous in China. This will include location-based entertainment as well as licensed merchandise in China.
Fantawild has acquired all Chinese rights to the IP and will invest and participate in the development of a feature film, which is aiming for a theatrical release in China.
The joint venture will also be involved in a TV series, as well as licensed merchandise and location-based entertainment (LBE) in China.
“ZAG and ON Kids & Family have opened a new chapter in their respective history,” said Thierry Pasquet, co-founder and CEO of ON Kids & Family.
Miraculous TV series, film, licensed merchandise, LBE
“The joint venture allows our companies to strengthen their market position in China, expand into a country with great potential, and play a direct part in the phenomenal growth of the Chinese market.”
Created by ZAG and produced with ON Kids & Family, Miraculous: Tales Of Ladybug & Cat Noir is an animated action-comedy series.
Miraculous airs in more than 120 countries and has more than 9 million subscribers on YouTube. ZAG is currently producing the theatrical release of Miraculous.
“This is a thrilling move for Fantawild,” said Daisy Shang, executive president of Fantawild Group and president of Fantawild Animation.
Miraculous has 9 million subscribers on YouTube
“Miraculous is a robust property that promotes girl power, and it’s exciting to finalize our agreement and bring it to China.
“The show is loved by kids globally, and we trust that the Chinese audience will also find it just as inspiring.”
“We at ZAG are so grateful that kids and families around the world have embraced the world of Miraculous,” said Jérémy Zag, founder and president of ZAG.
“China has always been a very special territory. Despite the growing demand, we remained patient and extremely selective in choosing only the best partner, which we have finally found with Fantawild.
“Fantawild’s expertise in creating experiential entertainment for kids and families with their theme parks compliments our content perfectly.
“We are beyond proud to be partners, and are excited for the future of Miraculous in China,” added Zag.
Fantawild has also teamed up with Coolabi Group to bring the popular Clangers brand to the Chinese market.