The Fremont Street Experience, Las Vegas, is seeking approval from Las Vegas City Council for a $33 million revamp – the first since 2004.
The Fremont Street Experience is a light show that spans six blocks in downtown Las Vegas. It is the most visited street area destination in the city.
The revamp will move the experience into the contemporary world of LED effects and also interactivity.
The Las Vegas Review Journal reports that President of the FSE, Patrick Hughes, said: “We want to take what is one-dimensional now and create a new, floor-to-ceiling, interactive experience to separate us from the rest of the world. We need to meet that expectation.”
The light show was completed in 1994. It received a significant update 14 years ago but has not been upgraded since. The Viva Vision shows run approximately six minutes, at the top of every hour. The attraction runs fo 1,500 feet, is 90 feet wide and stands 90 feet above the Fremont Street walkway.
The show will continue to display multimedia music and visual content during its upgraded phase
“According to 2016’s visitor profiles study, 53 percent of the 42 million people who visited Las Vegas in 2016 came down the Street at some stage during their trip,” Hughes told Blooloop in 2017.
“Our function here is to create the events and attractions, to manage the six city blocks on behalf of the city, and to continue and improve the visitation to benefit the downtown area.”
“Our goal … will be to have the audience dictate what show occurs when. The idea is that cell phones will be that conduit. Everyone’s got a cell phone, and we’ve got a screen. We just need to connect the two. Simple as that.”
Patrick Hughes is a native Dubliner with a background in casino gaming. He came to Las Vegas 21 years ago and has been with the Fremont Street Experience for around eighteen months.
Images courtesy The Fremont Street Experience