LEGO Mini Missions: Ninjas in the City is an experiential pop-up, the first time the brand has mixed reality and fantasy together.
The pop-up experience LEGO Mini Missions: Ninjas in the City, has been created in partnership with PrettyGreen, the London-based entertainment, sport and lifestyle brand communications agency. It will be located on London’s South Bank.
Families meet up at Mission Base (30, The Queen’s Walk in Lambeth) and are debriefed on the ‘situation’. They are invited to turn themselves into ninjas to help City Police Detective Chase McCain and his squad in their battle to defeat Lord Garmadon.
Having accepted the challenge, they are given mission packs and are trained in the art of Spinjitzu, a close combat martial arts technique featured in the world of Ninjago. Spinjitzu grants the power to create a vortex of colour and energy around themselves while they spin.
They will then set off to solve as many LEGO Mini Missions as possible, finding clues and solving puzzles against the clock. Eventually they will find themselves facing a stand-off against the evil Lord Garmadon.
The pop up will be running for a limited period from August 26th to 28th.