Merlin Entertainments have appointed leading creative agency Katapult to work with them to create event experiences at LEGOLAND Discovery Centres.
Katapult will work on the concept development, design and production of event kits for LEGOLAND® Discovery Centres at Merlin’s global locations across Europe, USA, Canada, Asia and Australia.
Commenting on the announcement, Laura Duffy, Senior Global Brand Marketing Manager, LEGOLAND® Discovery Centres, says, “We are enjoying working with Katapult on the creation roll out of our event kits. It is a challenging but fun brief and I have been impressed with their approach and designs. They really understand the brand, completely get what we are looking to create and are very responsive.”
Dawn Foote, Managing Director & Co-founder at Katapult, adds, “This is a great partnership and an awesome project to be working on with Merlin & LEGO. The new rollout will go live early 2019 and will feature exciting hands-on brick experiences. We are drawing upon our expertise of working with family entertainment centres to provide experiences that are fun, inclusive, creative, imaginative, humorous and inspirational.”
Katapult is a Creative England Top 50 company. Recent projects include creating the guest experiences for luxury hotel Atlantis, The Palm in the Middle East and Peppa Pig World at Paulton’s Park. The company recently rolled out its new guest experience method.
