NEON,aglobal experience entertainment company,has announced that Ron Tan, group CEO and executive chairman, was presented with the Outstanding Tourism Entrepreneur award at the Singapore Tourism Awards. The prime minister of Singapore, Lawrence Wong, presented the accolade during a ceremony at the Raffles City Convention Centre on 28 June 2024.
The Singapore Tourism Awards 2024 recognised outstanding people and businesses that embody enterprise excellence and provide memorable experiences across tourism-related industries. Tan was recognised for his significant contribution to the sector, alongside other winners such as the Changi Airport Group (CAG) and the Singapore Airlines (SIA) Group.
"I am deeply honoured to receive the Outstanding Tourism Entrepreneur Award," says Tan. "This award is a testament to the commitment and dedication of our global team, and I am receiving the award on everyone's behalf. I would like to thank the Singapore Tourism Board for this award and also to extend my deepest gratitude to our Board of Directors, shareholders, studio partners, and the various government partners, as well as our partners and collaborators worldwide, whose support have been instrumental in our success.
"This recognition is a celebration of our journey and I am grateful to be able to share this extraordinary moment with all of you."
Award builds on previous success
The Outstanding Tourism Entrepreneur award comesafter the Singapore Tourism Awards recognisedNEON's ground-breaking development Avatar: The Experience at Gardens by the Bay with theOutstanding Attraction Experience award in 2023. Over 419 show days, 2,630,925 people visited the enticing Pandora experience, breaking previous records for the most attendance of any NEON IP showworldwide.
NEON is nowpreparing for the opening of two more internationally acclaimed experiences: the Asia Premiere of Harry Potter: Visions of Magic, whichopens in Resorts World Sentosa in the last quarter of 2024,and Impressions of Monet, a multi-sensory experience that features the art, life, and gardens of French painter Claude Monet, the master of Impressionism, opening on 12 July at the Flower Dome @ Gardens by the Bay.
Using the Group's differentcapabilities in cutting-edge technology and unique ideas, NEON will continue topush the boundaries of experiential entertainment to provide innovative, immersive, and unforgettable experiences to audiences globally. The company focuseson expanding its reach, investing in new opportunities, and continuously improving operational capabilities with the support of stakeholders, partners, and collaborators.
NEON also recently joined forces with the Egyptian Ministry of Tourism and Antiquities to announce thatRamses and the Gold of the Pharaohswill debut in Tokyo in spring 2025.
Smithsonian's National Zoo - Washington D.C. 
