Brand stories

AR and AI solutions power a new era of brand experiences

Cutting-edge technology from Sensape can increase engagement and create fun new brand interactions

19th Jul 2021 Brand experiences

Illuminarium Experiences: “A place that can take you anyplace”

New immersive multi-sensory destination to open in Atlanta.

30th Jun 2021 Artainment

The Harry Potter Store New York: a magical, themed retail experience

JK Rowling's fantastical brand bring new levels of engagement in immersive, retail experience.

3rd Jun 2021 Harry Potter

Spatial Activations brings creativity to the retail sector

Blooloop speaks to some of the creatives behind Vince Kadlubek's new consultancy.

1st Apr 2021 Attractions business

Sustainability: visitor attractions are going green, solar and vegan

Sustainability is increasingly important to the attractions industry, which is responding with green agendas, such as reducing plastic, going solar or offering vegan F&B.

11th Mar 2021 Attractions business

Meow Wolf continues to create under new leadership

Blooloop speaks to new co-CEOs Ali Rubinstein, Carl Christensen and Jim Ward.

2nd Mar 2021 Artainment

Exploring the UK Experience Economy with DIT's Richard Parry

Head of Experience Economy at the DIT, Richard Parry helps companies in the UK experience sector do business globally.

17th Feb 2021 Brand experiences

Does Glytch have the formula for esports LBE dominance?

No one doubts that esports is going to be massive, but we have yet to see this mainstream spectator sport take off in arenas.

12th Jan 2021 Attractions technology