Brand stories

A preview of the 2023 blooloop Innovation Award entries

Winners will be announced during the Festival of Innovation, which takes place online from 6 – 8 December

29th Nov 2023 Trends

IAAPA Expo 2023: innovation on show in Orlando

The attractions industry gathered in Florida to discover new products and discuss the latest trends

24th Nov 2023 IAAPA

Max-Matching Entertainments’ Owen Zhao on the latest LBE trends in China

The firm's president talks about the growing popularity of IP-themed projects in the region and more

10th Nov 2023 IP

Inside the Warner Bros. Studio Tour Tokyo – The Making of Harry Potter

We speak to the team that brought the magical new experience to life in Japan

19th Oct 2023 Harry Potter

Disney100: The Exhibition – exploring a century of magic and creativity

As the centenary exhibition opens in London, we speak to the team behind this celebration of an extraordinary legacy

17th Oct 2023 Disney

Beano in LBE: bringing mischief & fun to the world of attractions

The beloved brand is bringing its unique, cross-generational IP to zoos, theme parks & more

5th Oct 2023 Brand experiences

Fever: how data leads to successful experiences

We speak to Isabel Solano of Fever Originals about the company's business model and her views on the latest immersive trends

26th Sep 2023 Immersive experiences

Jim Pattison Jr. on the evolution of the attractions industry

We speak to the president of Ripley Entertainment and current IAAPA Board Chair about his life in the attractions business

21st Sep 2023 Brand experiences