Brand stories

Fever: how data leads to successful experiences

We speak to Isabel Solano of Fever Originals about the company's business model and her views on the latest immersive trends

26th Sep 2023 Immersive experiences

Jim Pattison Jr. on the evolution of the attractions industry

We speak to the president of Ripley Entertainment and current IAAPA Board Chair about his life in the attractions business

21st Sep 2023 Brand experiences

CAMP: creating magical family memories

As the company expands to Chicago, we speak to its VP of experience design about Doodles, Disney, and the importance of shared experiences

4th Sep 2023 Retail and leisure

Columbia Pictures Aquaverse: bringing Sony IP to life in Thailand

We explore the new park in Thailand that features attractions based on Ghostbusters, Jumanji, Zombieland, The Emoji Movie, Hotel Transylvania and more

14th Aug 2023 IP

iSwii by Angry Birds: inside the brand's first themed café experience

Visitors to the new cafe in New York City can enjoy themed F&B, fun photo ops and unique retail experiences

2nd Aug 2023 Brand experiences

Get ready for IAAPA Expo's return to Asia

The four day event in Singapore will feature events, educational sessions, and a 6,500+ square metre trade show floor

7th Jun 2023 IAAPA

Experiential marketing: how events can be a secret weapon in boosting loyalty & revenue

Epic Entertainment Group's founders explain the benefits of creating immersive & authentic brand experiences

1st Jun 2023 Marketing

Sandbox VR: Squid Games virtual reality & more

CEO Steve Zhao explains the company's journey so far and why partnering with Netflix for the new experience was a no-brainer for the platform

31st May 2023 Virtual Reality