Craig Inglis is Merlin’s Chief Marketing Officer – a role established when he joined the business in June 2024. He is a member of Merlin’s Executive Team.
Craig has responsibility for the business’s brand and marketing strategy, with a focus on elevating its global brand presence to drive guest engagement across a diverse portfolio of brands and attractions.
He joined Merlin following leadership roles spanning marketing, digital and customer experience at household brands like TUI, Virgin, John Lewis, Sage and The Entertainer Group. Craig is perhaps most well-known for leading an overhaul of John Lewis’s customer and marketing strategies, including moving the brand to a more emotional positioning.
The campaigns launched during Craig’s tenure at John Lewis, particularly at Christmas, became much anticipated cultural moments, delivering market-beating effectiveness and winning numerous awards, including Cannes Creative Lions, the Marketing Society, and IPA Effectiveness awards. More recently, he spearheaded global campaigns at Sage and drove transformation at The Entertainer Group as Chief Customer Officer.
Craig is a Fellow of the Marketing Academy and non-executive Global Chair of The Marketing Society.
