David Rosenberg is VP, Guest Experience at Monterey Bay Aquarium in California. His responsibilities include daily operations, public and fee based programming, volunteer docent programs and interpretive training. He is also is chairman of the aquarium ’s Visitor Experience Steering Committee.
David was Chairman of the Board for the International Association of Amusement Parks and Attractions (IAAPA) 2018 to 19 and is award winning community leader, keynote speaker and a passionate contributor to the global visitor attractions industry.
David Rosenberg is VP, Guest Experience at Monterey Bay Aquarium in California. His responsibilities include daily operations, public and fee based programming, volunteer docent programs and interpretive training. He is also is chairman of the aquarium’s Visitor Experience Steering Committee.
David was Chairman of the Board for the International Association of Amusement Parks and Attractions (IAAPA) 2018 to 19 and is award winning community leader, keynote speaker and a passionate contributor to the global visitor attractions industry.
His special expertise is in creating unique and memorable guest experiences for visitors to attractions, hotels, museums and other large scale facilities.
David Rosenberg is the Vice President at the Monterey Bay Aquarium. In his role he is responsible for the strategic planning, implementation and operations of the famous aquarium experience and is credited with transforming the aquarium’s guest experience into an industry benchmark for excellence. Hosting over 2 million visitors annually, the Aquarium is recognized throughout the world as both a leading attraction and a global force for ocean conservation. The aquarium is applauded for its outstanding exhibits and live programming, which are key to communicating its mission to inspire conservation of the ocean.
After graduating from the University of Arizona, Mr. Rosenberg’s career began at Walt Disney World in Orlando, Florida. He then rose to the executive ranks of Hyatt Hotels Corporation at some of their top properties in the United States before returning to the attractions industry at the Monterey Bay Aquarium.
Mr. Rosenberg served as the 2019 Chairman of the Board of Directors for the International Association of Amusement Parks and Attractions (IAAPA) – the global association for the attractions industry. Under his chairmanship, IAAPA opened its new Global Headquarters in Orlando, Florida, hosted three record breaking expos, and grew services to members throughout the globe. Just prior to being elected to the board, he served as IAAPA’s Chairman of the Global Membership Committee, Chairman of the Zoos and Aquarium Committee and was a member of various constituency committees.
In 2015, he was awarded the association’s prestigious “Outstanding Service Award” for his contributions to the global attractions industry. Additionally, he was recently recognized by the United States Congress for outstanding community leadership and received the “IMTY Award” by the International Museum Theater Alliance for his contributions to the theater industry.
Mr. Rosenberg is a founding member of the School of Business Advisory Committee for California State University Monterey Bay and is an active member of the Association of Zoos and Aquariums. He has authored articles on methods to drive the visitor experience and has been a featured speaker at industry conferences and symposiums throughout the world. His hobbies include SCUBA Diving, triathlons, marathons and mountain biking throughout Monterey County.
“I grew up in the desert, so the ocean always seemed like the most magical thing to me as a kid—the fact that I now get to help millions of people make a meaningful personal connection with it is a dream come true.”







