Dean Rodgers

Dean Rodgers is a creative director at Secret Cinema, known for combining storytelling, interactivity, and spectacle to create memorable audience experiences.

His work regularly challenges the limits of immersive entertainment, turning passive viewers into active participants and reshaping audience engagement with narrative worlds.

Secret Cinema, founded by Fabian Riggall 18 years ago, has pioneered a new form of immersive cinema, converting classic films into live, location-based experiences where viewers wear costumes and actively participate in the story.

In 2025, Rodgers was part of the team behind the revamped Grease in London, which created an entirely immersive environment that brought the popular musical to life in an engaging and participatory way.

The show was led creatively by Secret Cinema's Matt Costain, senior creative director, and Merritt Baer, artistic director and lead producer of Secret Cinema, with Rodgers serving as creative associate.

Rodgers significantly influenced live immersive entertainment through The Crystal Maze Live Experience. He co-created and directed this interactive version of the popular TV show, transforming it into a theatrical game adventure that toured various cities.

The production received critical praise and achieved commercial success, showcasing his skill in turning beloved franchises into captivating, interactive experiences.

Throughout his career, Rodgers has developed a diverse portfolio of projects that seamlessly blend theatre, gaming, and experiential design. His innovative approach highlights audience participation, originality, and high-concept storytelling, establishing him as a prominent figure in immersive entertainment.

In addition to his creative pursuits, he mentors emerging creators, sharing his expertise and encouraging the next generation of immersive experience designers.

Dean Rodgers continues to push the boundaries of live, interactive storytelling, solidifying his reputation as a transformative leader in the field.