Dexibit
Democratise data and AI for insight-inspired visitor growth, guest experience, engagement, spend and efficiency
Overview:
Dexibit is a global leader in data analytics and artificial-intelligence solutions designed specifically for visitor attractions. From museums, galleries, and cultural institutions to zoos, aquariums, theme parks, stadiums, and heritage sites, they help operators understand their audiences through evidence rather than instinct.
Founded on the realisation that much of the attractions world still relied on manual visitor counts and fragmented systems, Dexibit set out to empower organisations with modern, actionable insight.
Based in the US and serving clients worldwide, Dexibit provides operators with a unified, sector-specific analytics platform that turns complex visitor experience and venues operations data into clear growth strategies. The company's commitment to ethical data use is central to its work. All visitor information is anonymised, aggregated, and handled with strict privacy safeguards, enabling cultural and commercial venues to innovate responsibly.
The result is a unique fusion of cultural sensitivity, commercial intelligence, and technological rigour — making Dexibit one of the most trusted analytics partners in the global attractions sector.
Highlight services & projects
Dexibit offers a data experience and data management platform tailored to the operational needs of visitor destinations.
• Data integration & management
Seamlessly connects data from ticketing, CRM, POS, Wi-Fi, sensors, online engagement, retail, membership and more. Its semantic data layer cleans and standardises these inputs, creating a single, reliable source of truth across the organisation.
• Visitor analytics & forecasting
Through dashboards, automated reporting, heatmaps, guest-flow insights, spend analysis, and predictive modelling, Dexibit enables operators to anticipate visitation trends, optimise staffing, inform exhibition or event planning, and uncover the drivers of visitor behaviour.
• Performance optimisation
Attractions use this platform to evaluate programme impact, retail performance, operational efficiency, pricing decisions, marketing ROI and venue utilisation. These insights help organisations deliver stronger guest experiences while meeting financial and strategic goals.
• Sector-leading case studies
The company's global clients include cultural and commercial attractions including the Smithsonian, Aquarium of the Pacific, the Field Museum, Rock and Roll Hall of Fame, Wētā and Monopoly Dreams.
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