ACCIONA Living & Culture is a leading creator of technology-driven interactive museums, exhibits, and events. Based in Madrid, with offices in the Middle East and North America, the company specialises in creating immersive experiences that push the boundaries of what is possible in the exhibit space.
Storytelling is a key aspect of each project, to take people on a journey with every ACCIONA Living & Culture experience. This is achieved through custom solutions to match the goals of each client, whether through projection mapping, interactives, exhibit displays or other multisensory experiences.
Sustainability
ACCIONA Living & Culture is committed to having a positive impact on the world and is driven to create solutions that are sustainable environmentally, economically and socially. As part of the ACCIONA Group, a company leading global efforts to transition to a low-carbon economy, environmental consciousness is at the core of ACCIONA Living & Culture.



Case Studies
La Quinta del Sordo, Museo del Prado
At Madrid’s iconic Prado Museum, ACCIONA Living & Culture collaborated with the French artist Phillipe Parreno to bring new life to Goya’s ‘Black Paintings’. This was achieved through an immersive 40 minute multimedia experience that used the latest AV technology, transporting the audience into the mind of Goya.
3-2-1 Qatar Olympic and Sports Museum
Situated adjacent to Doha’s Khalifa International Stadium, a venue for the 2022 FIFA World Cup, 3-2-1 Qatar Olympic and Sports Museum celebrates the legacy of the the Olympic games and sporting history. As part of the project, ACCIONA Living & Culture lead the technical development and museographic interpretation of the site, creating impressive and impactful exhibits.
Mar Jurásico
Mar Jurásico uses 3D projection mapping, interactive experiences, and AI to recreate life as it was millions of years ago. ACCIONA Living & Culture managed a team of over 130 professionals, to ensure that the project came together efficiently and to the highest standard.