Illumix is a technology company specializing in the creation of augmented reality (AR) and interactive immersive storytelling.
Since its founding in 2017, Illumix has become an industry leader in pushing the boundaries of what AR can achieve. At the heart of the company is a commitment to developing user-friendly, innovative software that enhances the guest experience at visitor attractions.
Services
Illumix’s AR solutions allow operators to apply a digital layer over their attractions, effectively bridging the gap between the digital and physical worlds. Illumix’s approach leverages existing technology that most visitors already possess: smartphones. The company recognizes the power of these devices to connect guests with new activations, opening up a world of digital possibilities.
Personalised guest experiences
With Illumix’s technology, parks and attractions can leverage the data provided by visitors to create deeply personalized experiences. Whether it’s a guest’s first visit or a special event like a birthday, the experience can be enhanced through interactive AR elements that are tailored to each individual on the day of their visit.
Seasonal Overlays
Illumix also enables attractions to implement AR-based seasonal overlays that match the theme of specific events or times of the year. These overlays can bring spaces to life in new ways—such as adding digital decorations to physical areas or introducing seasonally themed character interactions, offering guests fresh experiences with each visit.
Attraction interactives
AR overlays enable parks to enhance static theming by incorporating digital elements and interactive features. Illumix transforms smartphones—traditionally seen as distractions in immersive environments—into tools that add value, drawing guests deeper into the experience.
Partners
Illumix can provide attractions with a software development kit (SDK) or work more closely with clients to both create and implement interactive media. The company has partnered with some of the leading operators and companies in the attractions industry, including Disney, Six Flags, Sony, and more.
