Journey is a global design and innovation studio that pioneers multidimensional experiences (MDX) that change how people interact with the world.
We operate globally with studios in London, New York, Miami and Dubai, bringing a diverse perspective to every project we work on. Journey can meet the most complex design challenges from immersive entertainment venues to creating virtual twins.
To create a coherent brand universe, we go beyond experience design to create multidimensional experiences that unfold across the physical, digital and immersive realms. These sensory-rich journeys deepen connections and inspire people. Journey creates interactions across four dimensions: physical, human, technological and chronological.
Our Experience Stack is creating the future of MDX. It is inspired by the concept of a tech stack and uses our decade of expertise from our lighting, live, immersive, emerging technology and physical studios. This integration means that we can create meaningful work for our clients. Our collaborative approach also brings clients into our process to ensure the work is tailored to their needs.
Projects
Sphere
Journey worked with Sphere Entertainment Co and provided strategy, interior design, lighting design, wayfinding design and immersive experience design.
Designing the interior of Sphere required a different approach, given the magnitude of the exterior. Across 400,000 square feet, Journey designed 15 major and 14 quick-service venues as well as entry bridges, concourses, galleries, VIP lounges, private dressing rooms and luxury viewing suits.
Across the interiors, Journey created a multidimensional mix of lighting, sound, visuals and tactile elements to offer a completely unique experience for visitors and artists.
Empire State Building Observatory
Welcoming four million visitors every year, the Empire State Building Observatory is among the most popular attractions on the planet. To meet the elevated expectations of a new generation of visitors, the structure’s view and Art Deco décor could no longer do all the heavy lifting. Journey helped reimagine the nearly century-old tower’s exhibition space, and create the #1 attraction in the U.S.
Journey’s innovations ranged from large-scale projection-mapped experiences to single-user virtual viewers across more than 35,000 square feet of permanent exhibition space on two floors, and 40+ individual exhibits translated into nine languages – to craft a seamless visitor journey that stakes out new frontiers in immersive experience design.
Oman Across Ages
Journey designed an immersive experience at an architectural scale with a commitment to a unique cultural story in Oman. Scale and cultural immersion are the two key pillars from which they designed this immense project. Over the course of five years, Journey collaborated with Omanis to elevate their rich stories into experiences which will inspire generations to come. Over 50 media installations ranging from ultra-large format film and animation, interactive content and VR feature in this giant museum.
Peak Tram
Since 1888, visitors to Hong Kong have delighted in riding a funicular up Victoria Peak, but in all that time, the passenger experience had barely budged. To evolve this Hong Kong treasure without diluting its historical value, Journey brought a touch of the “unreal” to the project.
Journey conceived a multidimensional experience that would recast the long queue from a chore to a joy. Visitors now pass by full-immersion wraparound videos, large AV installations, digital timelines, projection mapping and lighting design to greatly enhance their experiences. Key to realising design ambition was the adoption of Unreal Engine, depicting flora and fauna as they’d appear at different seasons and times of day, to create full physical and chronological immersion.
In 2022, Journey acquired Squint/Opera and ICRAVE.
