Luci

About

Luci designs experiences for museums and brands. We shape the space between ideas and interpretation to create imprint experiences that change how we see ourselves, our world, and our place in it.

Born from the belief that new times call for new perspectives, Luci exists to challenge outdated approaches to museum design. As the world evolves at breakneck speed, traditional exhibits and programming must adapt: spaces need to flex; content must respond to seasons, events, and shifting narratives. That’s why Luci is outcome-led. We design for memory-making, using insights from behavioral science, psychology, and neuroscience to create exhibits that don’t just teach but transform.

The outcome of this is a future of anticipated memories, shaped by whole-body learning. And by designing for multigenerational audiences, we ensure that our experiences resonate across time—bridging generations, sparking conversations and creating shared moments of discovery. Because when we shape visitors, those visitors shape their communities, and those communities shape generations.