The all-in-one software platform for modern attractions
ROLLER is a modern venue management platform trusted by 2,000+ attractions businesses worldwide. With a mission to empower operators through innovative solutions, ROLLER combines powerful features with user-friendly functionality. This gives venues the tools they need to streamline operations, enhance guest experiences, and fuel business growth.
How ROLLER helps businesses thrive
ROLLER’s cloud-based platform is designed as one unified system to meet the diverse needs of venues across various industries – including theme parks, destination attractions, FECs, trampoline parks, play centers, water parks, museums, zoos, and many more.
Key features of the ROLLER platform include:
- Online checkout: Simplify the online ticket purchase process and increase conversions.
Analytics: Access powerful data insights with a business intelligence tool created in collaboration with Google BigQuery.
Point-of-sale (POS): Efficient, user-friendly tools for seamless in-person transactions.
CRM: Manage and understand your guests to foster lasting relationships through personalized marketing.
Waivers and gift cards: Streamline essential administrative tasks while enhancing guest convenience.
Self-service suite: Empower guests to check in, order food and beverages, and manage their booking independently.
Payments: Utilize a robust and secure integrated payment solution that offers guests their preferred way to pay.
Guest feedback: Automatically collect and analyze guest feedback to improve operations and entice return visits.
A global presence with local support
With a community of 2,000+ venues in over 30 countries, ROLLER partners with all kinds of attractions businesses – whether they’re just getting started, scaling up, or a seasoned enterprise.
Headquartered in Austin, TX, ROLLER also operates regional offices in Melbourne and Sydney, Australia, London, UK, and San Francisco, CA. Its global reach ensures comprehensive onboarding and support for operators wherever they are.
Why choose ROLLER?
ROLLER’s purpose is to help create experiences that bring joy and happiness to the world. Whether through its presence at industry events, sharing insights like the 2025 Attractions Industry Benchmark Report, or rolling out product updates that make operators’ lives easier, ROLLER lives by that purpose and is here to help the industry grow and thrive.
If you’re looking to partner with a business that shares your passion for creating magical moments and can back it up with modern solutions that are purpose-built for modern attractions, ROLLER is your ticket to success.
Join the ROLLER community
Discover how ROLLER can help transform your venue by visiting roller.software for more information or to book a no-strings-attached demo.
