Sela is a leading live events and experiences company. Founded 25 years ago in the sports industry, the company has grown to be a major player across entertainment, culture, leisure and hospitality.
The company partners with the world’s best brands to bring their experiences to audiences in Saudi Arabia and beyond.
Powered by imagination, passion and precision, Sela redefines experiences. The expert team provides an end-to-end service through creative, immersive and high-quality experiences that builds engagement.
The company’s team have many years of expertise and are dedicated ‘miracle makers’ whose track records speak for themselves. The team has a curiosity for the future and enthusiasm for innovation and the latest technology.
Sela’s destinations include:
- BLVD City – one of the leading recreational complexes in the Middle East with 837,000 sqm, and over 25,000 guests. It includes the largest dancing fountain in Saudi and captivates audiences with its hourly show. Around the fountain are 20 eateries and the countries largest cinema.
- BLVD World – an entertainment area for all ages. The Global Zone features 10 themed areas for countries around the world, with music, architecture and authentic food. Across the world’s largest articifical lake, guests can travel by board to the planet’s largest spherical theatre ‘The Sphere’ and experience world-class entertainment experiences
- Jeddah Promenade – located on the edge of the Red Sea, it includes 15 restaurants shops and cafes and a host of recreational activities including art installations.
