Situation is a leading agency specialising in delivering impactful full-service marketing and advertising for experience based brands. Founded in 2001, headquartered in New York City and with offices in London, the agency has built a reputation for helping brands and institutions engage dedicated communities through digital-first campaigns. They have worked with some of the world’s most iconic entertainment institutions, Broadway shows, museums, nonprofits, and travel destinations.
Through blending creative storytelling, cutting-edge digital strategy, and media expertise, Situation helps clients forge stronger connections with their audiences. With 20 plus years of award winning experience, the agency is a perfect partner for meeting the challenges and opportunities of the live event industry today.
Services
Brand Storytelling – Bringing your brand to life through innovative creative strategies, developing content and designs that reflects the stories you want to tell.
Identifying Audiences – Connecting communities to experiences through insight-led strategy, targeted advertising, influencer channels and more
Deepening Relationships – Nurturing relationships with your audience to turn them into brand advocates.
Maximising Revenue – Tools for real-time data based decision making, and minimising the friction between purchase and passion
Staying ahead of the curve – Situation is constantly evolving, looking for the latest innovations in media, tech, and advertising to ensure that clients are always at the cutting edge of developments.
Sectors
- Live Entertainment
- Arts & Culture
- Museums & Exhibitions
- Attractions & Destinations
- Nonprofit & Advocacy
Over the years, Situation has worked with industry leading clients across these spaces, including The Guggenheim, NBC Universal, The Empire State Building, New York Philharmonic, Immersive Everywhere and more.
Webinars
Situation hosts a series of livestreams and Fandom Unpacked webinars designed to spark industry conversations and share expertise on live experiences, culture, and entertainment sectors. These sessions feature leading voices from across the industry, such as Disney, Playbill and Brand USA. Upcoming and past livestreams can be found here.
