Done + Dusted X

Done+Dusted X, the immersive experience division of global production company Done+Dusted, specialises in conceiving, designing and delivering cutting-edge live entertainment and immersive attractions that blur the line between art, narrative and audience participation.

Rooted in world-class creative strategy and production expertise, D+DX pushes the boundaries of what audiences can experience, whether by working with existing intellectual properties or originating wholly new concepts that redefine the fast-growing immersive genre.

Operating internationally from core hubs in London, Los Angeles, Abu Dhabi and Riyadh, D+DX forms part of a production network capable of end-to-end service delivery - from initial concept and creative design through to fabrication, interactive technology integration and full experience operations.

The broader Done+Dusted group has decades of experience across live broadcast, events and branded content and D+DX extends these capabilities into immersive and location-based entertainment tailored to diverse global audiences.

D+DX’s portfolio demonstrates both scale and diversity.

At World Expo 2025 in Osaka, D+DX produced an expanding program of immersive artistic and cultural installations within the Saudi Arabia Pavilion, showcasing multidisciplinary works by contemporary creators such as Cosmicat (a live audiovisual installation blending heritage and electronic sound design) and Manal Al Dowayan (a participatory installation exploring identity and space) - engaging millions of visitors over six months.

In Riyadh, the company translated bold visions into interactive reality at the 2025 Esports World Cup, designing tech-driven activations like VR flight simulations and AR combat games that welcomed over 41,000 visitors and thousands of participants.

D+DX also collaborates with major gaming partners, creating high-energy themed activations such as Zenless Zone Zero’s ZZZ Hoyaverse, which combined hands-on gameplay, influencer engagement and curated set design to drive community interaction and social sharing.

Additionally, permanent and touring experiences like Fame Factory - an immersive theatrical adventure attracting tens of thousands of guests in Riyadh, London and soon launching in Las Vegas - highlight D+DX’s ability to translate experiential storytelling into commercially successful visitor attractions.