Dynamic Creatures, a robotics company that designs and builds interactive character robots for entertainment and hospitality brands, is collaborating with Sixth Wall, a new AI studio from Hasbro, to bring the multinational company's characters to life with interactive robots.
This agreement brings together Sixth Wall’s character authoring and alignment with Dynamic Creatures’ mobile, expressive robots, to create characters that can greet visitors, send them on an adventure, and later ask how the adventure went.
To inform how characters speak, behave and embody established personalities and stories, Sixth Wall Studio is expanding its CharacterOS platform and Behavioural Licensing framework into physical experiences.
This intelligence will take a physical form through Dynamic Creatures’ robots, adding expressive movements, gazes, gestures, reactions, and more that connect with a character’s conversation and personality.
Together, the organisations aim to create encounters that become part of an ongoing story at entertainment and hospitality venues.
Roberta Thomson, CEO of Sixth Wall Studio, says: "Bringing a character to life means preserving the personality, voice, and story that fans love while opening up new ways to interact.
"Our partnership with Dynamic Creatures takes that ambition into the physical world. We envision characters that can share an adventure with you while feeling unmistakably authentic from the first hello."
Enriching character encounters
Dynamic Creatures launched earlier this year and creates fully bespoke robots and character experiences, built on existing robotic platforms.
As Boston Dynamics’ official hospitality and entertainment partner, the company merges sophisticated mobility with character design and real-time interaction for visitor environments.
Its SnowJay robotics AI platform coordinates perception, movement and behaviour to combine conversation, memory, facial expression and animatronics.
Marc Theermann, co-founder and CEO of Dynamic Creatures, says: "For generations, people have formed powerful connections with fictional characters. Now those characters can share our physical world and respond to us as individuals.
"Sixth Wall brings the character intelligence and creative framework. We bring the physical expression and presence. Together, we want to make meeting a favorite character feel like the beginning of an ongoing relationship."
In addition to theme parks and resorts, the organisations see potential for applications across hotels, cruise ships, retail destinations, and other immersive environments.
Memory-enabled experiences would be built around visitor preferences and clearly defined permissions, with deployment details set for each venue and use case. Sixth Wall applications will initially reflect its focus on audiences aged 13 and older.
Last month, Dynamic Creatures revealed its first living character robot, Hugo, which moves freely among guests to offer a new interactive experience for theme parks, resorts, casinos, and retailers.
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
