Edd Musgrove
Executive Creative Director & Partner
Mycotoo Europe
Edd Musgrove is a creative director for the European division of Mycotoo, a leading entertainment strategy and experience design agency.
Musgrove has built a strong collaboration with Mycotoo over recent years, resulting in successful projects.
With a distinguished background in theme park and entertainment design, he brings the team a rare blend of creative vision, design planning, and production expertise.
His extensive experience in themed entertainment encompasses internationally renowned projects and IPs, including Peppa Pig Land, Mahuka at Walibi Rhône-Alpes, and numerous attractions within Merlin Entertainments and Legoland Parks.
He also serves on the boards of the TEA EME division and the IAAPA EME Education Committee, where he organises and moderates panels and sessions at different industry events.
Musgrove joined Mycotoo in 2025. His role in the Europe office enhances Mycotoo’s worldwide creative influence, reinforcing its reputation for outstanding storytelling and attraction design. As the company broadens its reach across various European sectors, his leadership and expertise will be crucial in guiding the development of future entertainment experiences.
Previous roles include over 11 years as a self-employed creative director and designer for themed entertainment under his own company, Themedd. During this time, he worked on a range of themed projects for various attractions around the world at multiple levels and stages throughout the design process.
