Emma Oliver

With over ten years of experience in creating narratives for experiential entertainment, Emma Oliver has established herself as a prominent figure in the field of theme park storytelling, developing and scripting attractions of all scales worldwide. Her work ranges from small-scale walkthroughs to world-class theme park attractions featuring major intellectual properties.

She has applied her experience across this broad range of location-based entertainment, including stage shows, character interactions, and attraction scripts, to persuade other venues and experience centres to invest in additional creative design and professionally crafted writing.

Additionally, she has developed a platform that highlights the experience of show writers within the industry (a role often concealed from the spotlight), advocating for the work of show writers and narrative designers in out-of-home entertainment.

This thought leadership continues to raise the awareness of industry professionals about the often-overlooked or delayed importance of narrative design in an industry where 'story is king.'

One of the people who nominated her said: "Emma is an incredible writer and creative force. Her skills have led her to work with top companies, including Disney and Universal, as well as projects around the globe. More importantly, she shapes the direction of her projects by putting the guests first in everything she does."

Another added: "Currently on social media, Emma feels like a much-needed voice for show writers in themed entertainment, and she’s championing their importance in the design process which can often be overlooked. Her passion shines through her posts. Emma has traveled the country to participate in panels and talks, sharing her knowledge in show writing and hopefully inspiring many others to follow her into the field or simply become better writers."