Reed MIDEM, organiser behind events including MAPIC and MIPIM, is set to launch the first global leisure event on 12 November. The launch of a dedicated leisure event aims to demonstrate that the ability to incorporate experiences is fundamental not only for retail spaces, but for urban places as well.
The full-day event will welcome 500 participants including leisure operators ranging from e-gaming and theme parks to live music, museums, art galleries, wellness and food, as well as retailers, brand owners, suppliers, urban planners, media, architects and property developers. The participants will gather to co-create new sustainable business models in order to build the lifestyle destinations of tomorrow.
This first edition of the event will consist of a full dedicated day integrating networking with a jam-packed conference programme, with key topics including Emerging Leisure Concepts, Screen-Based Entertainment Concept and IP-Based Entertainment Concepts, as well as a total of six Learning Sessions with themes ranging from Becoming a Destination: Shopping Mall Repositioning with Entertaining Experiences to Food & Leisure: The Winning Combination.
A keynote will be delivered by Andreas Veilstrup Andersen, Executive Vice President of Tivoli Gardens, the world-renowned amusement park located in central Copenhagen, speaking on the topic of Leisure: The Cutting Edge of Urban Enchantment and exploring how leisure and entertainment plays a crucial role in the attractiveness of cities.
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