The Social Immersive Entertainment Expo (SIE) is taking place 13-15th January 2026 at the ExCel London, UK. The event covers all areas of immersive, competitive and social entertainment.
The exhibitors and sessions will include mixed reality experiences, immersive experiences, social and competitive entertainment, esports, and attractions, the first trade show of its kind to focus on the sector.
SIE Expo 2026 is co-located with Entertainment, Attractions and Gaming Expo Europe, the premier event for the international entertainment, attractions & gaming industries
The Expo is organised by UK trade association BACTA, and takes place annually in central London. With a history spanning over 70 years, EAG provides a unique opportunity for suppliers to the entertainment, attractions and gaming industries.
At the expo, these suppliers are able to promote their products and services to over 5,000 active leisure industry buyers from 45 countries, while visitors to the show have the chance to discover new technologies and innovations from leading manufacturers and suppliers to help increase footfall to their establishments. EAG is firmly established as a must-attend event having earned the support of the leisure industry’s leading names.
Current visitor interest is high and represents buyers from some of the world’s leading tourist attractions, immersive experiences, family resorts, arcades, trampoline and leisure parks, as well as shopping centres, entertainment centres, pubs and restaurants, bowling venues and holiday parks.
EAG three shows- one location
Also co-located at the show is the London Casino and Gaming Show, the only forum for the UK and European casino market on UK soil.
