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Festival of Innovation Jan 2025

The Festival of Innovation

Date:
Location:
Online
Type
Virtual event

Overview

View the 2024 blooloop Innovation Award entries, see the reveal of the winners and listen to industry experts at The Festival of Innovation.
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Festival of Innovation Jan 2025

What to expect

  1. Vote for your favourite Innovation Award entry to win the Public Choice Award
  2. Hear from industry experts
  3. Find out the winners of the 2024 Innovation Awards
  4. Network with colleagues

In detail

From 15-16th January 2025, visitor attraction professionals will gather online to explore the winners of the 2024 blooloop Innovation Awards, presented with AREA15 and hear from industry experts.

Who should attend?

The Festival of Innovation brings together innovators in the global visitor attractions industry. It looks at the most innovative projects, products and organisations that are driving our industry forward.

We will hear from organisations like Universal Studios, Walt Disney Imagineering, Merlin Entertainments, The British Museum, Aquascope, MSC Cruises, Lionsgate, Netflix, International African American Museum, Phantom Peak and more over the course of two days.

Don’t miss out on the chance to discover the latest trends, technology and projects.

Innovation Awards reveal and sessions

  • Vote for your favourite Innovation Award entry to win the Public Choice Award.
  • See the winners of the 2024 Innovation Awards
  • Hear from industry experts in 16 sessions ranging from Immersive Experiences to Experiential Technology.
  • Network with other attendees in our virtual lounges, chat messaging system and online meeting option.

Thanks to our sponsors

Thank you to the sponsors of our Innovation Awards, AREA15 and our Innovation Award category sponsors.

Welcome to the Festival of Innovation and Trends with blooloop

Join us as we welcome you to the Festival of Innovation. Hear from Bea Mitchell, news editor at blooloop, as she talks about the top trends for 2025.

Innovation in the Guest Journey

Sponsored by

Attractions.io logo Attractions.io

Join Mark Locker, founder & CEO of Attractions.io, Tim Morrow, president & CEO of San Antonio Zoo, Jim Deny, VP of eCommerce at Six Flags and Adele Keane, COO & creative director at Imvizar as they discuss trends in the guest experience.

Plus, we reveal the winner of the 2024 Guest Journey Innovation Awards.

Innovation in Creative Technology

Sponsored by

holovis logo Holovis

Join Ton Tozer, vice president of global delivery at Holovis, Matt Usi, technical manager, experiences at Netflix, Pearl Verzosa, executive director of marketing and customer experience at AREA15 and Neil Lewin, owner of Semantic, as they discuss trends within creative technology like gamification, personalisation and data-driven decision making.

Plus, we reveal the winners of the Creative Technology 2024 Innovation Award category.

Innovation in Brand Realisation

Join Anthony Chong, group managing director of Kingsmen Exhibits Pte Ltd and executive director of Kingsmen Creatives Ltd, Philipp Edelman, director of production for live experience at Netflix and Jenefer Brown, executive vice president and head of Lionsgate global products & experiences as they discuss the future of using IP within visitor experiences.

Plus, we reveal the winners of the Brand Realisation 2024 Innovation Awards.

Game On Innovation

Sponsored by

The Games Arena

Join Tom Lionetti-Maguire, founder of Little Lion Entertainment and creator of The Games Arena, Jeffrey Godsick, executive vice president, global partnerships and brand strategy and head of Location Based Entertainment at Sony Pictures Entertainment Motion Picture Group, Matt Palmer, chief marketing officer at Brite Management and Rob Hetherington, founder of Spider Entertainment as they discuss the future of competitive socialising, FECs and LBEs.

Plus, we reveal the winners of the Game On 2024 Innovation Awards.

Innovation in Exhibits

Sponsored by

Blue Telescope Logo Blue Telescope

Join Judith Zissman, executive creative director of Blue Telescope, Amanda Mayne, head of partnerships: international touring exhibitions at The British Museum and Malika Pryor, chief learning & engagement officer at the International African American Museum as they discuss how to create exhibits that resonate with visitors, and what the future of museum exhibits looks like.

Plus, we reveal the winner of the Exhibit 2024 Innovation Awards.

Innovation in Thrills

Join Lora Sauls, assistant director of creative development and show direction for art, design and entertainment at Universal Orlando and John Burton, senior creative lead at Merlin Entertainments as they discuss halloween events and the future of thrilling attractions.

Plus, we reveal the winners of the Thrills 2024 Innovation Awards.

Innovation in Experiential Technology

Sponsored by

TAIT logo TAIT

Join Jim Shumway, VP project delivery at TAIT, Asa Kalama, VP, executive – creative & interactive experiences at Walt Disney Imagineering, Erica McCay, executive creative director at Valtech Themed Entertainment Studio and Rachel Nakamura as they discuss trends within experiential technology.

Plus, we reveal the winners of the Experiential Technology 2024 Innovation Awards.

Innovation in Immersive Experiences

Join AREA15 as they discuss immersive experiences.

Plus, we reveal the winners of the Immersive Experiences 2024 Innovation Awards.

Innovation in Storytelling

Join Julie Swanston, executive creative director at Merlin Magic Making and Nick Moran, co-founder and creative director of Phantom Peak as they discuss the future of storytelling within the visitor attraction industry, how to maximise guest engagement and trends like the use of IP and tech and actor led experiences.

Plus, we reveal the winners of the 2024 Innovation Awards Storytelling and Storytelling – Culture categories.

Innovation in Immersive Attractions

Sponsored by

christie Christie

Join Ernest Backenie, senior director of entertainment at Christie, Kees Rijnen, strategist at Efteling and Ernest Yale, president, CEO and founder of Triotech, as they discuss the future of immersive attractions.

Plus, we reveal the winners of the 2024 Innovation Award Immersive Attraction category.

Innovation in Sustainability

Join Sheena Khan, Head of Environment and Culture Programmes, Education & Culture at Terra Pavilion, Expo City Dubai as she discusses the next phase of the Terra Pavilion, how to communicate sustainability to visitors and its sustainability programmes.

Plus, we reveal the winners of the 2024 Innovation Award Sustainability category.

Innovation in Inclusion

Innovation in Blue Sky thinking

Join Kimberly Beneville, co-founder of Beneville Studios, Sam Bompas, director of Bompas & Parr and Ben Wilson, head of architecture & concept design at MSC Cruises as they discuss how to get a blue sky project off the ground, challenges with blue sky thinking and what the future of the industry will look like.

Plus, we reveal the winners of the 2024 Innovation Award Blue Sky category.

Innovation in Splash

Join Pauline Ravry, project manager at Futuroscope as she tells us about Aquascope and what it takes to build a waterpark.

Plus, we reveal the winners of the 2024 Innovation Award Splash category.

Innovation in Themed Environments

Join Erik Burdock, senior director of experience design at COSI, Arik Lubkin, chief creative officer at CAMP and Jacquelyn Sorvillo, chief retail officer at The SSA Group as they discuss why themed retail spaces are important.

Plus, we reveal the winners of the 2024 Innovation Award Themed Environment category.

Innovation in Spectacular Shows

Join Mike Aiello, senior director – entertainment creative development at Universal Destinations and Experiences and Jason McNanus, principal, executive creative at TAIT as they explore what it takes to create a nighttime spectacular show.

Plus, we reveal the winners of the 2024 Innovation Award Spectacular category.

Innovation with AREA15

Join Winston Fisher, CEO of AREA15 and Charles Read, MD of blooloop, as they discuss AREA15 and reveal the Best in Show Innovation Award winner. Plus, we reveal the winner of the Public Vote Innovation Award.

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