Felix Erdmann
Managing Director
BeWunder
Felix Erdmann is managing director of BeWunder, a firm that creates multisensory experiences using a range of media and technologies. As the driving force behind BeWunder’s global projects, he has overseen the delivery of five World Expos, including 10 national pavilions at Expo 2020 Dubai and 14 at Expo 2025 Osaka.
His expertise extends beyond scale. Erdmann has played a pivotal role in delivering some of the world’s most renowned museums and immersive experience centres, establishing new standards for these spaces. Recognised as both a leader and innovator, he is often invited to speak at international panels centred on immersive cultural projects.
Erdmann discovered his passion for multimedia technology at 11, helping his dad with events. By age fourteen, still in high school, he was working for a rental firm. This sparked his interest in lighting and designing light shows.
He began his career in Shenzhen, China, where he founded his first start-up selling LED screens and lighting to Southeast Asia and Europe. Later, he returned to Germany to work as a freelance technical planner and project manager for corporate events, TV productions, and exhibitions.
In 2013, Erdmann joined Neumann&Müller in Munich, excelling on large projects like managing the New Mobility World at the IAA in Frankfurt. His skill in handling complex ventures led to overseeing five projects at the EXPO 2017 in Kazakhstan.
After a successful EXPO in Kazakhstan, Erdmann moved to Dubai in 2018 to lead Neumann&müller´s new' System Integration' unit, focusing on large multimedia systems for museums, exhibits, and EXPO pavilions.
In 2022, Erdmann had the opportunity to buy out the two Neumann&Müller subsidiaries he managed. With his co-managing director, they took full ownership, rebranded as BeWunder, and have since experienced double-digit growth, opening offices in Riyadh, Jeddah, and Tokyo, and expanding to a turnkey solution provider.
"Felix truly embodies what it means to lead with vision and influence in this field," said one nominator. "His impact is not only impressive, but inspiring."
