GoPhoto is a trend setter.
With 100 locations in 18 countries and a new U.S. office in Orlando - GoPhoto creates seamless, immersive and meaningful memories through a unique photography platform. Visionary leader Daniel Duivestein has captured the hearts of many by sharing a new service that allows the guest to preserve a special moment they could not create on their own.
Using an effortless, guest-centric, experience-focused model, GoPhoto delivers a high-margin, scalable business to the attractions industry.
Their IP, developed and engineered completely in-house, focuses on operational efficiency, creative photo concepts using advanced AI features and seamless low-friction deployment. Transactions take 2 - 3 minutes and with NO staffing overhead saving the attraction 30% in employment costs and enhancing the guest experience.
Their humble beginnings started in Helsinki when founder Daniel Duivestein was operating the SkyWheel using a Kodak system. The equipment was outdated. Clunky and expensive. The product had a disconnect from what a modern guest wanted. Daniel, a self-described entrepreneur who grew up in a forward-thinking tech-oriented household in the Netherlands got to thinking - we can do better. He called on his colleagues and friends to help solve the challenge.
The outcome of his newly put-together brain trust team offered a solution to increase an attraction's revenue while encouraging the guest to share their experiences online. Their beta tests reached Heineken and Coca-Cola who used GoPhoto's early product in 2015 at several European Music Festivals. The early version of their mobile-first consumer platform was a hit!
As expansions and partnerships started to take place, the platform monetising guest memories made its way to Disney 100 The Exhibition; The Friends Experience; The Capital Wheel and Ripley Entertainment who recently installed the GoPhoto system at Ripley's Aquarium in Myrtle Beach. Installations include camera set-ups, order kiosks and smart workstations. Live agents are also available should the visitor need some guidance.
The GoPhoto eco-system is receiving fantastic feedback from clients and guests who enjoy the self-serve, user-friendly service that requires no bulky hardware and puts the guest in the driver's seat. The guest is able to take control of their own journey by immersing themselves in product choices powered by cutting-edge AI content. The result is a "must-see" souvenir photo which captures a lasting memory with loved ones.
Guests rate the experience as a 10 out of 10 for the seamless transaction and fun choosing different backgrounds themselves.
The interactive selection process also eliminates waste (paper) by not pre-printing photos for guests to choose from.
Clunky hardware and lagging technology have been replaced with a fully connected ecosystem that transforms the way attractions capture, manage and sell guest memories. Every element from image capture to guest engagement to data analytics and AI-driven retail optimisation work seamless together to maximise conversion. For guests, it's a smooth, intuitive photo journey. For operators, it's the industry's most intelligent and efficient platform, turning every smile into measurable revenue.
Partners
- ICON Attractions - The Capital Wheel
- Derek Lovato, VP ICON Attractions
- Brandon Anderson, Revenue Manager The Capital Wheel
- Thank you to GoPhoto's Leadership Team:
- Jorrit Simons - Chief Operating Officer
- Slawek Zytko - Chief Technology Officer
- Tomasz Rzany - AI Strategist
- Meintje Bleeker - Product Strategist
- Leopold van Oosten - Growth Strategist
