Herschend Family Entertainment Corporation has completed its acquisition of the Silverwood theme park and Boulder Beach water park in Idaho.
Silverwood, a 400-acre property featuring more than 70 attractions and experiences, has been operated by the Norton family since 1988.
Herschend, which owns and operates parks including Silver Dollar City and Dollywood, has been working to expand its theme park portfolio in recent years.
“Herschend was the only choice for us,” said Paul Norton, Silverwood's executive director.
“As a family business, they understand what it means to build something by hand, with your whole heart – and the deep responsibility that comes with serving families and communities.
"I trust them to carry our legacy forward with the same care and commitment my family has.”
Andrew Wexler, CEO of Herschend, said: "Silverwood is the result of decades of heart, vision, and hands-on dedication.
"The team has built more than a theme park – they’ve built a place that brings people together, creates joy, and strengthens the community around it."
Herschend expands park portfolio
He added: "Being entrusted with that legacy is an incredible honor, and we take that responsibility seriously.
"Our role is to shepherd what’s been built and support the team so Silverwood can continue creating memories – and thriving – for generations to come."
Herschend's acquisition of Silverwood comes after the company acquired Palace Entertainment's 24 US attractions last year.
These include theme parks such as Kennywood and Dutch Wonderland in Pennsylvania, and Lake Compounce in Connecticut.
Silverwood will continue to operate with its current identity and team, and opens for its 2026 season on 2 May.
"As a family-held company, we’re not driven by quarterly earnings or short-term trends; we have the responsibility and privilege of thinking generationally," said Chris Herschend, Herschend’s board chairman.
"That long-term view guides how we invest in our people, our brands, and the communities we serve – which now includes the incredible Silverwood team and the guests who have cherished this property for nearly four decades."
Images courtesy of Herschend
